Shay Klassen / Creative Services
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Mcmillans — Branding

This branding project was done for the fictional micro brewery “Mcmillan’s.” For this assignment, our challenge was to create a well researched micro brewery brand from start to finish. To achieve this objective, I started looking into the history of my hometown Fort Langley, and found the journals of James McMillan, the founder of the town, heroic explorer and skilled trapper. Once I found McMillan’s stories of adventure, I knew my brand would draw from Mcmillan’s past to provide brand inspiration for a unique and present day design. The result was a product called “Mcmillan’s,” beer flavoured with locally foraged ingredients, available in three distinct varieties: The Monarch, The Trapper and The Explorer. Mcmillan’s: “Taste the New World”


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