Shay Klassen / Creative Services
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Trailblazer — Branding

This logo + collateral design was for the fictional music festival “Trailblazer.” The challenge was to create a brand and three posters for a fictional music festival of our design. Through research and market analysis, I concluded the best idea for the project would be to develop a local festival held in Whistler, BC, that celebrated snowboard and snow sports culture. The result was a buzzing wordmark paired with warped type, and colourfully layered images to convey the hype and turbulence of snowboard culture in BC.

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