This project involved designing the logo and promotional collateral for Trailblazer, a fictional winter music festival set in Whistler, BC. The challenge was to create a full brand identity and three promotional posters for a festival of our own invention.
After conducting research and market analysis, I developed the concept for Trailblazer: a local event held in Whistler, BC, celebrating snowboard and snow sports culture. The visual identity features an energetic wordmark combined with warped typography and vibrantly layered imagery — designed to capture the hype, motion, and adrenaline of BC’s snowboard scene. The result is a bold, dynamic brand that reflects the spirit of winter adventure and live music.